Reebok has added another rapper to their roster, with the hopes of fallowing the success of Kendrick Lamar. Reebok has signed the Atlanta native rapper Future, who has become the fastest artist to earn three No.1 albums in the past 50 years.
Future has been hinting at a collaboration with Reebok for awhile by posting pictures on his Instagram and Snapchat. Future posted some pictures of the “Overbranded” Insta Pump Fury set to launch Fall 2016.
“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artist, but also solidifies Reebok Classic’s commitment to never back down form pushing boundaries. I’ve had a preview of what’s to come for Future and Reebok and I can’t wait for everyone to see!”
Commenting on the partnership Future said, “I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”
We cannot wait to see what Future and Reebok have in store for us. Until then you can keep on eye out on Future’s Instagram were he post sneak previews of up coming product.