Rae Sremmurd has been added to Pumas roster to be the faces for this years Fall campaign.
Puma turned to the street photographer Jamel Shabazz to photograph the Puma suede collection. Sahibs is known for his photos of the New York City street culture in the 1980’s, which is the direction Puma was going for in this shoot. The photo shoot was through out Brooklyn, Shabazz captures true vintage feel of the old New York.
“Artists like the Suede because they give you an old-school feeling,” Slim Jxmmi of the group said. “The look is classic, reminds me of the 80s.” The brotherly duo were both born in the ’90s. “The Suede is so universal and anybody can pull it off with the right styling,” Swae Lee said. “You can look very use or casual.”
You will see the images showcased in Puma stores and on the brand’s social channels. To purchase a pair of Puma Suedes, go to Puma.
Photo credit: highsnobiety.com